
Launch & grow a profitable and sustainable styling business
The S.Academy™️ is home to the most comprehensive Online Fashion Styling Course for stylists.
Learn step-by-step how to create the personal styling business of your dreams.
01.
Think business, not hobby
02.
Invest in yourself
03.
Go PRO today
Who is this for?
You love fashion, you love helping others and you want to equip yourself with the best styling and business knowledge in the industry. You want to be part of a group of stylists around the world so you can learn from and inspire each other. This is your apprenticeship before you mastermind your empire.
- Interested in exploring styling as a career.
- Aspiring stylists who want to learn how to find their style.
- Already styling and already have a client database but need help finding more clients.
- "I need to learn how to price myself in the professional market."
- "I want to learn how to brand my business."
- "I need to learn how to market myself and my business."

You have a gift, now tell the world about it
and let’s take it to the next level!
Whether you are just starting out, or are a seasoned stylist, these resources will help you to stand out from your competition and develop your skills as a business owner; and share with you what they don’t teach you at fashion styling and design schools. We want you to have a business that makes money – it’s not just a hobby!
Learn the fundamentals of launching a successful
and profitable styling business over 7 easy-to-follow weeks.
From curating your own unique story, identifying the ideal clients you want to work with, to developing successful marketing strategies that allows you to share your gift with the world. There is no better styling business blueprint to give you the framework and get you results with less stress and in a shorter time frame, think of it like a business coach in your pocket!
- Week 1: Foundation Framework
- Week 2: The Serene Stylist
- Week 3: The Consistent Content Creator
- Week 4: The Magic Marketing Method
- Week 5: The D.E.E.P. Potential Process
- Week 6: Style
- Week 7: The 7-Step Styling Formula™️
Meet Your Business Mentor:
Kelly understands the power of confidence in helping you achieve your dreams. As an award-winning celebrity stylist and fashion influencer, Kelly styles and inspires people to be the best they can be.
Kelly blends the best of catwalk and commerce to help the next generation of stylists and lifestyle business owners thrive in the global market. As creator and founder of the S.Academy™️, she delivers high quality style strategy and entrepreneurial training to enable stylists to build businesses that inspire women and men around the world gain confidence and achieve their dreams.
An in-demand stylist to royalty and celebrities, Kelly is also a business mentor and fashion trainer working with brands such as Harvey Nichols, Louis Vuitton, Bloomingdales and Reiss. She is also the author of the best-selling books Success In The City and The 7-Step Styling Formula™️; and has been featured in Harper’s Bazaar, InStyle, Hello! and The Sunday Times. Kelly successfully sold her personal styling agency in 2019 to focus on mentoring in business and growing her empire.

testimonials
...guess what ladies!! Bagged 2 celebrity clients this month!!! Totally recommend The S.Academy for all starting stylists.
Muneera BubshaitThe Styling Co. 
The biggest win so far has got to be how much confidence I've gained! Ive had my first paying client a couple of months ago and since then I have gained 2 more clients...
DanielleDressed by Danielle 
My biggest win: from starting with nothing to being paid as a Style Expert, hosting a Style and Self-Love retreat; and working with a high-level paying client.
Lou StokesBy Lou Stokes / She's Magnetic 
... now upselling 2 of my package deals!! One of them gives me fairly regular work!
Kath FloydStyle Sister 
The biggest win in this journey: from nothing to meeting all the inspirational ladies in this group and hosting my own fashion workshops.
Aiga SutkaSenior Brand Trainer 
Previous
Next

- Video Library: Features the styling and business coaching experience of Kelly Lundberg in the fashion industry for more than 20 years. The videos are designed into 7 simple-to-follow weeks; and some come with practical downloadable templates and client contracts for easy and accessible learning.
- Recorded Webinars: Kelly has recorded a number of webinars tackling questions stylists are facing; and answered with practical and actionable steps to help you get your styling business to the next level.
- Access to online community: If you’re looking for inspiration, want to ask others their experience on growing their business as a fashion stylist, feedback on your rates, marketing ideas and be surrounded by a community of like-minded lifestyle business owners, this is the perfect place for you!
- Extended Content: Kelly has created unique rewards such as the downloadable Designer Decoded Guide – a comprehensive list of international designers for you to get familiar with, featuring key brands Kelly has purchased the most for her clients.
Frequently Asked Questions
What does Lifetime Access mean?
There is no cut-of-date. You can dip in and out whenever suits you. Although the course is divided into 7 easy-to-follow weeks, we understand life gets in the way and having a resource to come back to is always beneficial.
I’ve already completed a fashion course, will this still help me?
You will always learn something, whether that comes from access to the community or a question a personal stylist has already asked. Having 24-hour access in an invaluable resource, you can never learn enough if you want to be the best at what you do.
Is this suitable for someone with no experience in styling, just a dream?
Absolutely, we all have to start somewhere.
How can a fashion business coach help me?
Hiring a fashion business coach can help you to establish your vision and goals whilst learning from the wealth of their experience. If you already have strong vision and clear goals, a fashion business coach can help you achieve them faster.
Do I get a qualification for this personal styling course?
This is an online course designed to build your confidence and knowledge, we don’t provide certificates unless you work with Kelly on a one-to-one basis.
I really need client contracts; can I download these straight away and use?
Yes, just log into the Dashboard and go to: Extended Content > Template Treasure Trove > Client-Stylist Contract
I am already a stylist making a good income but want to scale my business, will this course still help?
Whilst knowledge is power, you perhaps need the one-to-one attention that Kelly and her 20 years of experience can bring. If you want to know more about how to find a business mentor and work with Kelly to really scale your fashion styling business, please apply here.
SA Digital
Need help with creating a stylish website that will attract your clients? Designing high-quality digital materials that make you look professional and polished are critical to your success. Work with our team who know what it takes to boost your brand and build your business.
